Relentlessly building up the city of Waco by serving the community with excellent, ethically-sourced coffee that is served with joy.

It’s not about the coffee

Generosity

We give without expectations towards the betterment of our community.

Excellence

We serve high-quality products that are distinctly different. Excellence extends into everything that we do.

Service

We serve our customers and help our city with joy.

Empowerment

We develop our employees professionally and personally so that Waco thrives.

Transparency

We are an open book.

It’s not about the coffee

It’s about pouring back into Waco and its people. Our heart is to use the proceeds of our customer’s support to pour into specific charities, clinics, and businesses in order to build them up so they can, in turn, pour back into the city. 

We will lead our community in not only generosity through giving, but also through excellence with great quality, amazing service and experiences, and business transparancy, all in order to empower others to be able to do the same.

Interested in Donating?

Contact us to find out how you can help pour into Waco.

About
Us

Yasubu is not about the coffee...

Yasubu, meaning to “pour out”, has the goal of giving back. My dream is for Yasubu to be a catalyst for inspiring kindness and fostering a sense of generosity within our community. For me, this company isn’t just about the brew; it’s about pouring back into Waco.

My name is Laith. Born and raised Texan, I moved to Waco in 2021 for the love of my life—a true Waco native. Instantly, I fell for this city and wanted to see it thrive.

My family is from Kuwait, making me a second generation American. My upbringing instilled in me a deep appreciation for traditional Arabic spices and flavors. It was this connection to my heritage that sparked the birth of Yasubu—a heartfelt fusion of my love for coffee and the rich tastes of Arabic culture.

The goal of Yasubu is to “pour out” or give back to the city. My hope is that Yasubu will ignite and inspire generosity to all, because it’s not about the coffee.

Yasubu

[ yu·soo·boo ] / يصب / (Arabic)

(1) To cause a liquid to stream or flow from a container.

(2) To send forth, produce, or express, as if in a stream or flood.

(3) To empty into a container

Why Spiced Coffee

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How you can find us

We are currently serving our coffee at Mercy Culture church  

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Have Questions?

Got questions or just want to chat over a cup of coffee? We’d love to hear from you!

At Yasubu, we value collaboration and community. Whether you’re a fellow coffee enthusiast, a local business, or someone passionate about making a difference in our community, If you’re interested in partnering with us for events, local initiatives, or wholesale opportunities, let’s explore how we can create something wonderful together.

Your feedback matters! Whether it’s about our coffee, service, or anything else, we’re here to listen and improve. Your experience matters most. Let’s brew up great conversations and shared experiences.  We’re excited to connect and share the love of coffee with you!”

Contact us

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